Tuesday, 24 July 2007

At Last! Spoolight is here!

The button-nosed So Cal cheerleader looks into the sky and one word passes her lips. The Japanese businessman looks up towards the clouds and says a single word. The British postman, cycling on his round, stops, steers his face towards the heavens and utters one word. That one word is the same for all of them.


It has been three months since Spoolight first came into our collective consciousness, but those weeks have seemed like an eternity. Now Spoolight is upon us, and the verdict is awaited. Does Spoolight live up to the hype?

Well, the hype was always a lot to live up to, but it comes close. Without wanting to give too much away, it does everything it said it would do and more. Will everyone get as much out of it as they had hoped? That remains to be seen. But no matter what people think, Spoolight will be a part of our lives for a long time to come, although my initial reactions to it are not 100% positive.

My main qualm with Spoolight is that the emptiness that pervaded beforehand is still there, albeit in a much smaller amount. After several days experimenting with Spoolight, I lack the gapes, but my colander soul still occasionally leaks tears as small as gunshot residue. Is that intentional, maybe? Is it possibly to truly appreciate being hole-less when one is whole?

More questions arise: Will the children bend iron like the commercials say? It’s a big possibility. But what price iron-bending children without the knowledge of the iron which they bend? Is Spoolight giving us too much too soon? Twenty dollars is too much to resist for even the strongest weakling.

Spoolight takes away our need for the things we don’t need, which, like the things we do need (and the things that give those things to us), we need. Especially in the current climate, when the world is full of asbestos burns, cyanide flatulence and Tom Cruise exhaustion. Will Spoolight leave a residue? I cannot see how it cannot; for history will repeat itself upon us should we totally forget it. And historic acid reflux is the worst kind of temporal gastropain.

We do need Spoolight, like the admen, adwomen and adchildren told us. Thankfully, for Spoolight is here to stay.

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