Thursday, 1 November 2007

New Fragrances

With December on its way, many perfume manufacturers are hoping to cash in on the Christmas consumerism cacophony with scents aplenty. The Imaginary Review has been made party to these seasonal nose-tinglers, so come forth and bow before the altar of odour!

Calvin Klein has been blazing a trail in the underwear, perfume and perfumed underwear markets for years, and if his new fragrance is anything by which to go, next year will be as strong as ever for the mysterious man-child. CK-Off has elements of strawberries, fields and eternity, with essence of sodium in the aftertaste. This fragrance (for men or women, but not both) rekindles feelings of happiness tinged with solemn regret at a lost childhood.

The latest celebrity to invent, release and then market a fragrance is British Olympic medal-winner Fatima Whitbread, whose new product Purificationism is to perfume what Dick Cheney is to ballet dancing. In a bottle shaped like an enormous thigh, this smelly stuff evokes thoughts of athleticism, purity and arson. Apparently the scent is inspired by a bottle of talcum powder that Fatima’s mother gave to her as a child and which contained magical properties.

The new kid on the Perfume block is the Italian fragrance collective, Youknow. Based in Pamplona, the collective (whose slogan is ‘Youknow: It Makes Scents’) consists of sixteen former art students who also have a sideline business in black-market passports. The Youknow range is more expensive - and therefore better - than most of its competitors, and each fragrance is based around a different bodily fluid. My favourite is the one made of tears.

Finally, Chanel’s new fragrance, Circumspect, harks back to a golden age of perfume when Audrey Hepburn was alive and Tommy Hilfigger was just a twinkle in an elder Hilfigger’s eye. Circumspect is a wonderful fragrance with elements of saffron, cocktail olives and tooth decay. It is a smell that brings forth emotions associated with small financial windfalls and being surprised by someone’s trustworthiness.

So there you have it. All the presents you could possibly need for that special person in your life who has an unfortunate stench.

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